#WBC10 – Top Gun Blogging Panel

It’s half-time at the #WBC10.

Pre-Conference Lunch and Tour of DuBrul Vyd Yakima

We have seen it all and are leaving a mark on Walla Walla.  I know everyone has been really enjoying the time, people, conversation, and the wines.  The lead-off on Friday was great!  Steve Heimoff gave a very warm intro and summed up much of how we are all on a journey.  Steve defined his journey and even threw cred back at the bloggers for chiseling down the walls of  traditional media and our challenging of the conventions with in print media, specifically insisting upon transparency.

I really enjoyed that we had  an “advanced blogging” session, which was a step in the right direction.  I recommend you download that presentation as it had some great AUTOMATION tools in it.  And if there was one thing I wanted to take away from that panel, it was the automation tools we can all use to make us more effective as communicators. And what’s more, is that I knowour panel Top Gun Blogging will really hit home with advanced bloggers. We are all hungry to discuss the theory and practice of blogging.

Over the course of 5 hours I realized that I lead an enchanted life (with respect to the wine blogosphere).  I am 100% embedded in wine country, and to many people’s dismay.  Napa is “The Wine Country” and it is the epicenter for American wine business.  Living and working (the same thing for me) in Napa allows me to live my identity as “leader” in what is a growing and undefined area of social media and blogging.  I don’t consider myself a blogger, although I do blog and think it has great content. I am a person who is always looking to expand the envelope and have been lucky to be surrounded by strong thought-leaders in the wine and sociel media realm and to be immersed in a warm business climate – The Wine Industry.  All of these factors and the timing of social media and my business objectives have made me an outlier in my small world, but my passion and dedication will resound, that much I can promise.

Here is my presentation for WBC Top Gun Blogging.

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2 Responses to #WBC10 – Top Gun Blogging Panel

  1. Hey Andrew,

    It was great to meet you at the Wine Bloggers Conference. I’m sorry we didn’t get a chance to talk more. I really enjoyed your panel discussion and am excited to find another vlogger in close proximity.

    The video diaries we recorded are now live if you want to check them out at YouTube’s Wine Bloggers Channel.

    As I mentioned during our discussion, our vlog launched in February and is located at http://blog.jordanwinery.com. If you have any suggestions on content, I’d appreciate the advice from the top guns. 🙂

    Hope to see you in Calistoga or Healdsburg soon.

    And thanks again for the Wine Soiree. I’ve been on vacation since June 30 but will show it to our hospitality staff.

    And where is the Ron Burgundy video that should accompany your #Pinot tasting post? 😉

    Lisa Mattson
    The Journey of Jordan: a wine and food video blog

  2. Andrew says:


    Thanks for the comment. Who does not love a comment!?

    I am so glad to that you visited the site and you bet you bottom dollar that us Vloggers will unite! I am excited to find a time to get together and think Jordan would be a no brainer as I have never been there! I was snooping around on your b(v)log last nite and think it is done very well, we can discuss ideas, tact, theory, of audience building etc in person, and I look forward to it.

    I will go check the blog diaries now..!

    And yes – you can see my ethos has slipped. I decided that videos need to be in 90% of my posts, but right now they can’t be in 100% or else I would not be posting anything…

    Connect with you soon & thanks for stopping in!